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From the Journal of Accountancy:

“This consumer-merchant trade-off provides plenty of economic justification for retailers to offer and even to promote gift card sales because retailers stand to derive several economic benefits from such sales. Benefits from gift cards can include increased sales, marketing opportunities, improved cash flow and inventory management and a stronger bottom line as the result of unredeemed gift cards. “

My Gift Card programs start at just $299 with just $12.95/month service fee and no transaction fee.  Call 612.229.8808 for more information

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